Question 1

What happens after I purchase the Profit Path Brief?

Accepted Answer

Immediately after purchase you receive a short intake form. Complete it and you receive your Profit Path Brief — a full economics snapshot, user intent diagnosis, top leak signatures, and Path Viability Verdict — within 48 hours of submission. No calls. No back and forth.

Question 2

What is a Path Viability Verdict?

Accepted Answer

Every Brief ends with one of three verdicts: Viable Path, Repair Required, or Fundamentally Misaligned. Viable means the economics can work and here's the highest-value fix. Repair Required means structural changes are needed before economics improve. Fundamentally Misaligned means the traffic and offer are the wrong combination — no optimization fixes that.

Question 3

What is a Revenue Leak Signature?

Accepted Answer

A named, specific finding that identifies where the path is leaking, why it's leaking, what it costs in economic terms, and what to fix first. Not a vague observation. A named leak with a location, a cause, an economic implication, and a recommended action.

Question 4

Do I need a call to get started?

Accepted Answer

The Brief is fully async. No call required. Complete the intake form after purchase and receive your findings within 48 hours of submission. Calls are only required for the Sprint and Operator tiers.

Question 5

Does the Brief credit apply to the Map?

Accepted Answer

Yes. Your $399 Brief investment applies in full toward a Profit Path Map. If the Brief findings point toward a deeper diagnostic, the Map is the logical next step — and you're not paying twice for the entry point.

Question 6

Who is TMD for?

Accepted Answer

Any operator with traffic and an offer — paid search, paid social, affiliate, organic, newsletter, SaaS trial, lead generation — where the economics between traffic cost and revenue aren't working as well as they should. The common thread: intent is arriving and not becoming revenue at the rate it should.

Question 7

What makes TMD different from a CRO agency or funnel consultant?

Accepted Answer

CRO agencies optimize what's already there. Funnel consultants build what's missing. TMD diagnoses whether the path economics can work first — then identifies the highest-value leak — then fixes it. The economics-first approach means we sometimes tell clients their path has a fundamental problem no optimization will solve. Most agencies never say that. TMD does.

Question 8

How is Sprint scope determined?

Accepted Answer

Entirely from your Map findings. Some Sprints focus on a single constraint — one sequence, page, or flow. Others address a wider set of connected findings. The finding determines the fix. Always.

Tools

Profit Path Score

Path Economics Calculator

The Brief goes deeper.