How we work together
One clear path from
diagnosis to operation.
Every engagement starts with a Brief. The finding determines everything that follows. Each product is gated — you move to the next step only when the findings justify it.
Step 01 — Entry diagnostic
Profit Path Brief
$399
Send your traffic source, your offer, and your current path. TMD delivers a complete economics snapshot, user intent diagnosis, named leak signatures, and a Path Viability Verdict — within 48 hours of intake completion.
The Path Viability Verdict — one of three outcomes:
No call required · 48-hour delivery · $399 applies toward a Map
Delivered within 48 hours of intake
What's inside
Economics model
RPV, ROAS, ROI — pass, near, or fail verdict on the path economics
Intent diagnosis
User state at entry, intent match assessment, where intent leaks
Leak signatures
1–3 named leaks with location, cause, economic implication, and fix
Path Viability Verdict
Viable, Repair Required, or Fundamentally Misaligned — delivered directly
First test
The single highest-value test to run first, with kill and scale criteria
Delivered as a branded PDF. Prepared exclusively for you.
Step 02 — Full diagnostic
Profit Path Map
$1,200
$399 Brief credit applies — net $801
The Brief finds what's most wrong. The Map shows you everything that's wrong — and exactly what to fix in what order.
A deeper diagnostic of the full revenue path — stage by stage, leak by leak. The Map produces a complete economics model, a stage-by-stage analysis, and a prioritized fix roadmap with a Build recommendation where the findings justify it.
Gate: Profit Path Brief required first. Your $399 Brief investment applies in full toward the Map.
3–4 business days · Brief gate required
When to get the Map
Brief returned a Repair Required verdict
The Map produces the complete structural diagnosis and full fix roadmap.
Brief found multiple connected leaks
The Map traces the full chain across all path stages — not just the top findings.
You want a complete path audit before building
The Map is the definitive diagnostic before any significant implementation.
You're preparing for a Build engagement
Every Build is scoped from Map findings. The Map is the Build brief.
The Map is booked after Brief delivery. Tom reviews the Brief findings and confirms scope before the Map begins.
Step 03 — Implementation
Profit Path Build
From $3,500 — Focused
From $7,500 — Full
Build or fix the highest-value part of your path — copy, sequences, flows, pages, or frameworks — scoped directly from your Profit Path Map findings. The finding determines the fix. Always.
Build — Focused from $3,500
One primary constraint area — page, flow, sequence, copy, handoff, or qualification path.
Build — Full from $7,500
A broader implementation cycle across multiple connected findings from the Profit Path Map.
Gate: Profit Path Map required first. Scope is always derived from Map findings — never guessed.
30 min · No obligation · Map required first
THE FINDING DETERMINES THE FIX
What the Build delivers is determined entirely by your Map findings. Not a template. Not a bundle. Not a guessed scope.
Path copy rewrite
Landing pages, sales pages, or CTAs where intent arrives but doesn't convert.
Email and follow-up sequences
Activation, onboarding, re-engagement, or upgrade paths that continue user intent.
Qualification flow
Segments high-intent from low-intent — so the right path gets the right next step.
Trust bridge
The proof and confidence layer between traffic arrival and primary offer.
Landing page build
Matched to traffic source, user intent, and primary conversion action from the Map.
Checkout friction removal
Fixes hesitation, confusion, missing reassurance, and confirmation dead ends.
Step 04 — Ongoing operations
Profit Path Operator
$2,000/mo base
+ $500 performance bonus when agreed KPI improves month over month
Ongoing path operation — not a maintenance contract. Weekly operator brief. Current leak diagnosis. Next-best fix. Test queue. Monthly review. You pay more when the path performs better.
Gate: Profit Path Build required first. Operator clients have a proven path worth operating.
30 min · No obligation · Post-Build clients only
Why performance pricing
The $500 performance bonus isn't just revenue. It's a trust signal. It means TMD is confident enough in the method to tie compensation to results. You pay more when the path performs better — that's the alignment you want from an operator.
What compounds over time
Start here
Every engagement starts
with the Brief.
The finding determines everything that follows. Start with a 48-hour economics snapshot and Path Viability Verdict.
Get your Profit Path Brief — $399 →See a sample Brief finding →No call required · 48-hour delivery · Path Viability Verdict included