Tom Mitchell Digital · Funnel Revenue · Five Diagnostic Dimensions
TheFunnel RevenueOperator.
I review your conversion path the way a first-time visitor does. Every gap found, named, and scored across five dimensions. Delivered in 48 hours.
Why TMD
Why operators stop guessing
and start here.
01
Named gaps, not slides
You get a working document of specific, named revenue gaps and their revenue impact. Not a presentation. Named line items you can act on immediately.
02
48-hour delivery
No 6-week engagement. No onboarding calls. Every Map diagnostic is delivered in 48 hours from the moment you engage.
03
Outside perspective
The gaps are almost always visible — they're invisible to you because you've been too close for too long. I review it the way a first-time visitor does.
04
Scope-derived, always
Every engagement beyond The Map is derived from what The Map found. No retainer lock-in without clarity. No guesswork. No scope creep.
Who this is for
Active businesses.
Underperforming results.
Engaged subscriber lists with monetization paths that underperform the audience intent. The list is converting — the path isn't.
Trial or freemium funnels with underperforming trial-to-paid conversion. The intent is there — the conversion path is breaking it.
Creators and channel operators with engaged audiences that aren't converting to offers. High trust, warm intent — the revenue path is missing or broken.
Paid communities and course products where conversion rates don't reflect audience quality. The offer-to-conversion gap is the problem.
The common thread: an audience that trusts you, and a conversion path that isn't keeping up.
The Diagnostic Method
Every leak has a location.
Every location has a cause.
Revenue doesn't leak randomly. It leaks at specific points, for specific reasons, that are visible from the outside and invisible from within.
TMD maps five diagnostic dimensions across six stages of the customer journey — Signal, Arrival, Evaluation, Commitment, Activation, and Expansion. Every gap has a location, a dimension, and a cause. Each one requires a different fix.
01 — IMS
Intent Gap
Intent-Match Score
Does each stage of the funnel match the visitor's actual intent state at that moment? The most common gap — and the most expensive when missed.
02 — TAS
Trust Gap
Trust Architecture Score
Does the funnel build conviction at the right pace? Wrong proof type, wrong placement, or missing risk reversal at the commitment moment kills warm traffic.
03 — PCS
Clarity Gap
Path Clarity Score
Is the next step always obvious and friction-free? Competing CTAs, dead ends, and unclear paths fracture momentum at the worst possible moment.
04 — ADS
Activation Gap
Activation Depth Score
Does the post-conversion experience move the customer to first value fast enough? Most businesses hemorrhage at activation — right after the hardest-won moment.
05 — PAS
Architecture Gap
Path Architecture Score
Does the complete funnel contain all the required components for this specific channel and offer combination? Missing components cannot be optimized around — they must be built.
The Revenue Map scores all five dimensions. Every named finding maps to a dimension, a location, and a revenue impact.
Map
Find the gap
I review the conversion path from the outside — the way a first-time visitor experiences it. I identify every point where the funnel fails to meet the visitor where they are: wrong trust signals, unclear next steps, missing components, mismatched intent.
Output → The Revenue Map
Name
Name the gap
Each gap is named, located, and scored by revenue impact. Not “your copy is weak.” Named: “The pricing page fails to resolve the value objection before the CTA.”
Output → The Revenue Map
Close
Close the gap
The Build installs the fix directly into the conversion path. The Operator compounds improvements month on month, with a dedicated intelligence layer surfacing new gaps before they cost you.
Output → The Build · The Operator
The Revenue Map — Diagnostic entry point
Find the gap.
Name it. Close it.
The fastest path to named findings. No call required.
Every engagement starts with The Revenue Map. Each product is derived from what the Map found.
Revenue diagnostic · Conversion path · Five diagnostic dimensions
The Revenue Map
$399 · Named findings in 48 hours
A named review of where your conversion path is leaking revenue. Scope is determined during intake — where on the conversion path the leak is happening. Every Map produces specific, located, impact-scored findings and a Build proposal.
What you receive
- Named revenue gaps with revenue impact
- Specific page, copy, and sequence failures identified
- Priority order for closing
- Build proposal — the exact fix, scoped and priced
The Build — Implementation
MAP-DERIVED · FOCUSED FROM $1,500 · FULL FROM $2,500
The Build
Your $399 Map investment applies toward either Build.
I install the solution your Map identified — directly into your conversion path. Every Build is scoped from the named gaps in your Revenue Map. No guesswork. No bloat. The Map fee applies toward your Build.
Every Build targets one or more of the five diagnostic dimensions.
What gets built is determined entirely by your Map findings — not a standard package.
Conversion copy
Page copy rewritten to close the revenue gap identified in The Revenue Map — hero, value proposition, objection handling, CTA.
Email sequences
Email automation that moves prospects through the revenue gap — welcome flows, trial activation, lifecycle sequences, upgrade prompts, and re-engagement flows.
Checkout friction removal
Identify and remove the specific friction points in the purchase path — pricing page, checkout flow, confirmation experience.
Pricing page redesign
Restructure the pricing page to close the value-to-price revenue gap — anchor correctly, answer the right objections, reduce drop.
Lead handling automation
Automate the gap between lead capture and first meaningful interaction — routing, qualification, response, nurture.
Landing page build
Build or rebuild specific landing pages to close the revenue gap between ad/traffic source and conversion action.
The Operator — Ongoing Engagement
Post-Build engagement
The Operator
$1,800 / month
Most improvements are made once and then forgotten. The Operator is different — one permanent gap closed every month, compounding on the last, with a dedicated intelligence layer running in the background. Each month your funnel converts better than the month before. Each week I surface new gaps before they compound. One relationship. One monthly priority. No noise.
- One permanent gap closed per month — selected from a live priority backlog
- Weekly revenue path monitoring across all five diagnostic dimensions
- Monday morning briefing — one finding, one action, no noise
- New gaps flagged immediately — not in the next quarterly review
- Quarterly full-path re-map included
- CAR (Compound Annual Revenue) score tracked and reported monthly
- Direct line — you reach Tom, not a support system
The Operator is not a maintenance contract. It is a compounding revenue improvement program with a dedicated intelligence layer.
Book a discovery call →30 min · No obligation · Post-Build clients only
Sample findings
This is what a Revenue Map looks like.
Three findings from three different funnel types. Named, located, scored across multiple dimensions. This is the standard every Map is delivered to.
These are illustrative examples based on common funnel patterns — not actual client engagements. Every real Revenue Map is specific to the business, the channel, and the findings.
Every Revenue Map is delivered to this standard. Named findings, located gaps, scored across multiple dimensions, specific fix. No slides. No generics. No guesswork.
Before you buy
If you can feel the gap, the Map will find it.
You don't need to know exactly what's wrong. That's what the Map is for. If your funnel should be converting better than it is — and you can feel that gap but can't isolate it from inside the business — describe your situation in the intake. I determine scope and deliver named findings within 48 hours.
Frequently asked questions
Everything you need to know
before you buy.
What happens after I purchase the Revenue Map?
Immediately after purchase you'll receive an email with a short intake form. Complete it and Tom delivers named findings directly to your inbox within 48 hours. No calls, no back and forth. Just a precise document showing where your conversion path is leaking revenue and what to do about it.
What is an intent gap?
An intent gap is the distance between what a visitor arrives expecting and what they actually encounter. Where gaps exist, conversion drops. Tom Mitchell Digital's entire methodology is built around finding and closing these gaps. Intent gaps exist at every stage of the customer journey — Signal, Arrival, Evaluation, Commitment, Activation, and Expansion — not just on the landing page. Intent gaps — measured by the Intent-Match Score — are one of five revenue gap types the diagnostic framework identifies.
What does The Revenue Map cover?
The Revenue Map covers your full conversion path — from the first touchpoint through to activation and expansion. That includes landing pages, sales pages, email sequences, onboarding flows, checkout, post-purchase experience, and anywhere else the Map identifies a revenue leak. Scope is confirmed during intake after purchase, based on where the leak is happening.
Do I need a call to get The Revenue Map?
Fully async, no call required. You complete a short intake form after purchase and receive named findings in 48 hours. Calls are only required for The Build and The Operator — the implementation products.
What does a Build typically include?
The Build is always scoped from The Revenue Map. Conversion path builds include copy rewrites, email sequences, checkout friction removal, and landing pages. Scope is always map-derived — never guessed.
What's the difference between Build — Focused and Build — Full?
Focused closes one system — a single sequence, page, or flow identified in your Map. Full implements the complete set of Map findings across your conversion path. Both require a Map. Your $399 Map fee applies to either.
Who does TMD work best for?
Newsletter operators, SaaS businesses with trial or freemium funnels, content creators and channel operators, and course and community platform operators. The common thread: an audience that trusts you, and a conversion path that isn't keeping up.
How fast is the turnaround?
The Revenue Map is delivered within 48 hours of engagement or session. The Build is typically delivered in 7–14 days depending on scope. The Operator compounds one gap closed per month with a dedicated intelligence layer running in the background. Named findings. Working documents. Not presentations.
How do I know if The Revenue Map is right for me?
If you can feel a performance gap but can't isolate it from inside the business, the Map is built for that. You describe the situation in the intake — I determine scope and deliver named findings within 48 hours.
I already know I need a Build — do I have to get a Map first?
Yes. Every Build is scoped from the Revenue Map. It's what ensures the work targets the right gap, not a guess. The Map is the fastest path to a scoped Build — and your $399 applies toward it.
Start with The Revenue Map.
The Revenue Map is self-serve — no call needed. Every Build and Operator engagement starts here. Named findings in 48 hours.